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What Are the Most Important Things to Include on a Website?

Having a good website for your business is a must and it has become easier than ever before to create one. There is a lot of information that covers the many ways to take advantage of different tools to successfully create a professional site. You do not need to have a lot of experience with web design to create something that looks good and represents your business in the best way possible.

Even after you have completed the technical aspect of the website, you need to figure out what you are going to put on it to keep people interested in staying on your site and looking through your content. It is a decision only you can make because you get to decide what is most important and what belongs on your website. While it is your decision, you can check out the full list of different things you may want to consider putting on your website.

Many other business owners include this information and have had success with getting a lot of traffic to their websites each day.

You should know that keeping things simple is perfectly fine.

You do not need to go all out when you are putting your website up for the first time. In fact, some of the consumers may even prefer a simple and easy-to-navigate design because it loads faster and looks better to them. You can always add things as you go.


Information About Yourself

It helps to include a section on your website that provides some information about you and the inspiration you had for starting your business in the first place. You can provide details on the education you have received and the experience you have gained over the past several years. By providing more information about yourself, you are letting people know how passionate you are when it comes to your business and you are letting them get a bit closer to you.

Details on the Products You Sell

While photos can speak many words, it is still beneficial to have details on the different products you are selling. Along with including photos of those products, one of the best things you can do is add a few details on what the product is made from or how people can use it. Not only is this a good way to provide additional information on the products you would like to get people to buy, but it is also good for SEO purposes.

Where Your Business is Located and When Your Business is Open

Some people will visit your website because they want to know if your business is located close to them or they want to figure out when you are open and when you are closed. Providing this information is a great way to get people to stop by your store at the right times. After all, you would not want them to stop by after you have closed because then you could miss out on the sale if they do not end up coming back.

Having a certain type of domain will also help people figure out where you are located. For example, Canadian business owners can purchase the .CA domain instead of a .com domain. Anyone visiting the site could easily tell that your business is in Canada instead of the United States. Do not forget to take advantage of adding information to your profile on Google My Business.

How to Get in Touch with You

Make sure that consumers have a chance to reach you by including your contact information on your website. The information you put on your site should include your email, links to your social media pages, the address to your establishment, and the phone number that people can call when they want to talk to you over the phone. Having such simple information included on the website is a great way to ensure that potential customers get to talk to you and have their questions answered before they invest their money into what you are selling.

Custom Photos

Work on humanizing the business you started by taking high-quality professional photographs of the products you sell, the office that you work in, and the staff members that you have helping your business thrive. It gives people an inside glimpse of what is going on and who is behind the business that sells the products they are buying. You can always use stock images, but it is not the same as having your own photos taken by a professional.


Social Media Links

Build more of a presence on different social media sites. Some of the best ones to use include Instagram, Facebook, and Twitter because they are commonly frequented by billions of people. Always include the links to your social media profiles on your website to make it easier for consumers to connect with you on these different platforms.

Honest Testimonials

If you have some loyal customers, reach out to them and ask them to provide honest feedback on the experiences they have had when purchasing items from your business. It helps you gain the trust of other consumers while showing them that there are people who have been incredibly satisfied.

Follow-Up Piece

Try to include a follow-up piece on your website. The piece is considered a call to action and is something that encourages visitors to make a decision, whether they decide to buy something directly from the site, contact you, or check out your social media pages for more information.

You should have this valuable information on your website for the consumers to look through. It is a great way to get more traffic and to keep visitors looking at everything on your site for a longer period. If people are staying on your site longer, they could end up buying more of what you are selling.